E-commerce SEO
Category, product and filter SEO, reported in revenue.
FROMDKK 12,000/mo · excl. VAT
A tangled filter system, untangled
SECTORFurniture retail, webshop
SERVICEE-commerce SEO, Technical SEO
PERIOD6 months
DELIVERED5 batches
Challenge
The shop had around 3,000 products and a filter system that created tens of thousands of near-duplicate URLs. Google crawled the filters and ignored the categories. Revenue from organic search had stalled for a year.
Deliveries
| When | What | Status |
|---|---|---|
| Week 1 | Crawl, category and facet map | DELIVERED |
| Week 2 | Indexing rules for filters, spec to the shop's developer | VERIFIED |
| Weeks 3–8 | 12 priority category pages rewritten and re-linked | DELIVERED |
| Month 3 | Product schema fixes at template level | VERIFIED |
| Months 4–6 | Monthly revenue reports by category | DELIVERED |
Results
+31 % organic revenue from category pages
about −80 % indexable filter URLs
12 category pages rewritten
Period-bound result, 6 months.
“The report said what changed in revenue, by category. I'd never had that from an agency.”
What didn't go to plan
In month 3, a shop release overwrote our canonical tags on every category page. We caught it in the next re-crawl, the developer fixed it in two days, but two weeks of gains were lost. We now run a canonical check after every release as part of the monthly work.
Next
Technical SEO
Crawl, speed and indexing issues fixed, then re-tested.
FROMDKK 6,000/mo · excl. VAT
SEO Audit
A ranked fix list you can hand to anyone.
FROMDKK 7,500 · excl. VAT
Period-bound result. Client details withheld at the client's request.
Want this for your shop? Start with the audit.