PROCESS · THE DELIVERY ROUTE
How the route works
Five checkpoints, each with a date and a status. You'll know where your project is without asking.
The route
Brief
DAY 0- What you do
- Order a service or book the free 20-minute check. Fill in the intake form.
- What we do
- Read it, look at your site, and confirm scope and dates.
- What you get
- A kickoff email with a delivery calendar.
When: Within 5 working days of ordering (48 hours with priority kickoff).
Audit
DAY 5- What you do
- Share read access to Search Console and Analytics.
- What we do
- Crawl, review and rank what we find. If you've had a recent audit, we use it.
- What you get
- A ranked fix list in plain language.
When: 5 working days for a small site.
Plan
DAY 10- What you do
- Approve priorities. Tell us what's off limits.
- What we do
- Turn findings into dated deliveries and owners.
- What you get
- A one-page plan: what, who, when.
When: Within 5 working days of the audit.
Deliveries
ONGOING- What you do
- Approve briefs and review work. Respond within 2 working days when we ask.
- What we do
- Ship each item on its date and mark it DELIVERED, then VERIFIED once tested.
- What you get
- Finished work and a status per item.
When: Weekly or per the plan.
Report
MONTHLY- What you do
- Read it. Tell us what to change.
- What we do
- Write a delivery report with what shipped, what was verified and what's next.
- What you get
- A one-to-three-page report in the first working week of the month.
When: Monthly (weekly on Scale).
Sample report
This is what a monthly delivery report looks like. Fictional data, real structure.
- Status per item. Every deliverable shows SCHEDULED, IN PROGRESS, DELIVERED or VERIFIED.
- What moved. Metrics with the period they cover.
- What's next. Next month's deliveries, with dates.
What arrives when
| What | When | Format | Status |
|---|---|---|---|
| Kickoff email and delivery calendar | Within 5 working days of order | Email + calendar file | DELIVERED |
| Audit report and fix list | Day 5 (small site) | PDF + spreadsheet | DELIVERED |
| One-page plan | Day 10 | DELIVERED | |
| Weekly or scheduled deliverables | On the dates in the calendar | Per service | IN PROGRESS |
| Monthly delivery report | First working week of the month | PDF, 1–3 pages | SCHEDULED |
| Quarterly review (retainers) | Every 3 months | 30 min call | SCHEDULED |
Process questions
What do you need from me?
Read access to your analytics and Search Console, answers to the intake form, and quick approvals. We tell you exactly what at kickoff.
How much of my time does it take?
About one hour for kickoff and under an hour a month for approvals, for most retainers.
Who do I talk to?
One account contact, plus the specialist doing the work when it helps.
What if a delivery date slips?
We tell you before the date, say why and give a new date. The status shows it.
Ready to start the route?